Cloud Datascapes
Services
Video Installation, Data Study
Client
Personal work
Project
Cloud Datascapes
Services
Video Installation Generative
Year
2021
The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
Cloud Datascapes explores the intersection between observation, data, and the digital reconstruction of nature. Built from real field recordings and data collected from clouds and local skies, the work transforms meteorological phenomena into a generative visual system. Each instance of the piece unfolds uniquely, echoing the ever-changing formations and temporal rhythms of clouds themselves. Cloud Datascapes investigates how technology can act not as a mirror of nature but as an extension of it—an artificial ecology that behaves with the same unpredictability and subtlety as the environment it draws from.
Cloud Datascapes explores the intersection between observation, data, and the digital reconstruction of nature. Built from real field recordings and data collected from clouds and local skies, the work transforms meteorological phenomena into a generative visual system. Each instance of the piece unfolds uniquely, echoing the ever-changing formations and temporal rhythms of clouds themselves. Cloud Datascapes investigates how technology can act not as a mirror of nature but as an extension of it—an artificial ecology that behaves with the same unpredictability and subtlety as the environment it draws from.
The work questions where nature ends and computation begins, proposing a form of digital weather. An evolving landscape that feels alive, ephemeral, and strangely familiar.
The work questions where nature ends and computation begins, proposing a form of digital weather. An evolving landscape that feels alive, ephemeral, and strangely familiar.
