Traces
Services
Generative
Client
Personal work
Project
Traces
Services
Video Installation Generative Design Motion
Year
2025
The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
Traces evokes both the organic and the computational. They resemble the fluid dynamics of smoke, water, or wind, yet they are born of coded algorithms patterns that emerge from invisible rules. What begins as mathematical logic takes on the quality of handwriting, calligraphy, or dance.
Traces evokes both the organic and the computational. They resemble the fluid dynamics of smoke, water, or wind, yet they are born of coded algorithms patterns that emerge from invisible rules. What begins as mathematical logic takes on the quality of handwriting, calligraphy, or dance.
In this tension between control and freedom, Traces reflects on the way every movement imprints itself into the world. Like memory itself, the forms are never stable; they shift, blur, and reconfigure, reminding us that presence is always entangled with disappearance.
In this tension between control and freedom, Traces reflects on the way every movement imprints itself into the world. Like memory itself, the forms are never stable; they shift, blur, and reconfigure, reminding us that presence is always entangled with disappearance.
